In Brazil there's a expression I like very much: "Vestir a camisa" and that literally means wear the t-shirt.

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That comes from the football club's, specifically when a player change club they say to be proud to wear the new club t-shirt.

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Therefore, the same expression is used in the companies, when employees are clear committed with the company values and products.

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Following this philosophy, I've started to use LinkedIn since 2008 to promote the companies I have been working for, and from the moment I become a Game Changer at Bayer, I did wear the Bayer t-shirt and got +100K views on all  my Bayer posts, moving from 4K to 17K followers in 2 years.

 

Taking advantage of this wave, I also started to promote the new collaboration tool adopted by Bayer, the  Microsoft Teams,  which I become a trainer of +1500 users and daily support to over 3.5K users across all Bayer divisions.